When Should You Re-Send an Email Invite to a Fundraiser?
Sending a follow-up email for a fundraiser is a crucial step in maximizing attendance and donations. However, timing is key. Sending too many reminders can annoy recipients, while sending too few risks losing potential attendees. This guide outlines the optimal strategy for resending fundraiser invitations.
How long should you wait before sending a reminder email?
The ideal timeframe for a reminder email depends on several factors, including the event's importance, the target audience, and the initial email's effectiveness. Generally, a good rule of thumb is to wait at least 5-7 days after sending the initial invitation before sending a reminder. This allows sufficient time for the initial email to reach inboxes and be processed. For larger or more significant events, you may consider waiting a bit longer (10 days), but keep in mind, the longer you wait, the less effective the reminder might be.
What if my initial email didn't have a clear call to action?
If your initial email lacked a compelling call to action (CTA), a quicker follow-up might be beneficial. A poorly structured or unclear initial email may not even register with potential attendees. In this case, a follow-up within 3-5 days might be necessary to re-engage your audience with a stronger CTA. Make sure your second email is much more specific about what you want the recipients to do, providing a clear link to RSVP or donate.
Should I resend the same email, or create a new one?
Never resend the exact same email. This will likely be perceived as spam and could harm your sender reputation. Instead, create a new email with a slightly different subject line and updated content. The new email should highlight urgency and reiterate the importance of attending or donating. You might also include testimonials, updated information about speakers or performers, or a brief video.
How many times should you send a reminder?
Generally, two to three reminder emails are sufficient. More than this can be counterproductive and irritate recipients. The second email should go out roughly a week after the first reminder, and the third (if needed) a few days before the event. Be mindful of the frequency; Avoid bombarding recipients with emails.
What about different email platforms and deliverability?
The effectiveness of your reminder emails can also be affected by deliverability issues. Emails that are marked as spam, blocked by filters, or end up in promotional tabs may never be seen by recipients. To minimize this, follow best practices for email marketing: use a reputable email service provider (ESP), segment your audience, and carefully craft your subject lines to avoid spam filters.
What information should my reminder email include?
Your reminder email should be concise and engaging. Include:
- A strong subject line: Try something like "Don't Forget! [Fundraiser Name] is This [Day]!" or "[Fundraiser Name] - Last Chance to RSVP!"
- A brief reminder of the event: Include the date, time, and location (or online link if virtual).
- A clear call to action: Make it easy for recipients to RSVP or donate with prominent buttons or links.
- A sense of urgency: Phrase your message to encourage quick action.
By thoughtfully planning your email strategy and following these guidelines, you can effectively remind potential attendees and donors about your fundraiser and significantly increase its success. Remember to track your email performance to understand which strategies are most effective for your audience and adjust accordingly.
